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Event Tech for Marketing Lesson 3: Measure Performance and Manage Data

In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.

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Event Tech for Marketing Lesson 3: Measure Performance and Manage Data

October 15, 2018
In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.

Event Tech for Marketing Lesson 2: Drive Adoption and Engagement

October 8, 2018
 

The Long Tail of Live Events and the 5X Rule

October 2, 2018
In statistics, the term “long tail” refers to a particular distribution pattern in which several high frequency items are followed by a much larger number of decreasingly low frequency items.  

Event Tech for Marketing Lesson 1: Create Your App

September 27, 2018
Event marketing is a critical part of your marketing strategy; at the core of event marketing is event technology. Despite the increasing usage of event technology amongst our customers, we've noticed that many companies still aren't realizing the full potential that event technology brings to their event pro[…]

A Fork in the Road for Event Tech Buyers: What Matters More, Logistics or Business Outcomes?

September 25, 2018
It seems to be RFP season in the world of event technology, and I count myself among a handful of hardliners that [truly] enjoy reading these monstrous documents. Why? Because an RFP is a window into the mindset of the buyer. If you read between the lines, you can learn a lot about a company’s priorities, pai[…]

6 Winning Tactics to Promote Your Event App

September 18, 2018
Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences […]

6 Metrics to Measure Real-Time Event Data

September 11, 2018
When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.