Event marketing gives businesses the opportunity to build strong, long-term relationships with communities, consumers, and lifelong customers. 79% of U.S. marketers say that they use events to generate sales, and 21 to 33% of business marketing spend is going towards events.
When we were planning our event schedule, the team knew we wanted to debut a StorySalon event in Europe, and there was no better place to start than London, UK. So, how did it go? In one word – BRILLIANT!
You’ve spent months planning your event. The day arrives, and everything goes as planned. Better yet, your attendees genuinely seemed to enjoy themselves and you added a bunch of new leads to your funnel. Don’t let the momentum stop there. You have a unique opportunity to nurture your attendees after your eve[…]
QR codes are one of the most underrated event marketing channels. When used strategically, QR codes enable better engagement at events. They allow attendees to connect, exhibitors to add interactivity to their booths and demonstrations, and speakers to collect leads among so many other use cases.
Events are a greenhouse of knowledge; an environment where like-minded people have the opportunity to meet and exchange ideas and exponentially accelerate learning and growth. What is often overlooked is what a huge source for data events are.
On a rainy and windy day in San Francisco last week, our team hosted our signature StorySalon event. Gathered at the intimate yet elegant venue "The Monroe," great minds from companies like Wells Fargo, Tesla, Google, and Intel told personal stories of growth, heartbreak, and lessons learned.
When done right, email marketing is an effective yet affordable way to get the word out regarding your event, attract the right type of people, and then get them to attend.