Event marketers have been busy throughout the holiday season decking the expo halls with booths of jolly swag. At DoubleDutch, we closed out our event calendar on December 16 at ASAE's 2015 Technology Conference & Expo (ASAE Tech) in National Harbor, Maryland. It was the perfect end to a great year on the road.
ASAE Tech is an event that helps association and nonprofit professionals learn more how technology can improve their organization, digital strategies, and membership activities. Needless to say, we were in a winter wonderland!
On the expo floor, there were two big things that visitors to our booth had on their wishlists: member engagement and exhibitor happiness at events. No need to mail letters to the North Pole, I’d be happy to share how DoubleDutch can help!
For DoubleDutch, association event organizers have fearlessly utilized our features to elevate their member events. Polls and surveys, scavengers hunts, and gamification make the app a not-to-be-missed hub for member engagement.
Organizers don’t want their events to be like Secret Santa - it should be easy for Attendees to get to know each other. The DoubleDutch app provides invaluable networking opportunities. Attendees can join in public discussions on the Activity Feed or use one-to-one messaging to schedule lunch with a new contact. Most importantly, in-app engagement continues after the event has ended, solidifying the value of not just the event, but also their membership in the organization!
Revenue from exhibitors is also extremely important for association meeting planners, but making exhibitors happy requires way more than 12 days of gift giving. DoubleDutch for Exhibitors helps them find highly qualified attendees through our suite of exhibitor-focused features.
Most notably, exhibitors can now create promotional offers that are delivered in-app to just the attendees they target based on characteristics like company and job title. Now, finding the right leads doesn’t have to be as unpredictable as Santa’s naughty or nice list.
Thank you, ASAE Tech, for making this event hustler feel at home for the holidays...on the expo floor sharing the power of mobile at events.