When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand. It's nothing new! We've been exposed to swag long before the age of the internet. The nature of swag is changing though; it's no long[…]
Planning a corporate event can be like putting together a 1,000 piece puzzle. There are many details and pieces that need to fit together perfectly to create a successful experience.
Launch parties, if pulled off effectively, can generate huge buzz for any brand. They can garner goodwill, and can be a lot of fun for prospective customers or clients. But, that's only if they are planned and executed well. Here is a quick primer on how to build the perfect launch party along with some great[…]
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]
If you're an event management or event planning professional, earning a certification can help you stand out and provide proof of your skills and training in the events industry. There are many certifications and training programs available, but which one is right for you?
Safety must be at the forefront of every event your business holds. It doesn't matter how impressive the speaker list is, nor how impressive your event's aesthetics are if you fail in your basic duty to do everything in your power to plan for attendee safety. If safety is priority one, how can you place emph[…]