Maintaining a mobile presence for your event has become a necessity for today's event managers. 91% of event organizers have turned to dedicated apps with interactive features to ensure a smooth attendee experience and enhanced business outcomes. Whether an app powers smaller focused meetings or high-profile[…]
There is no question that Augmented Reality (AR) is one of the hottest topics in the technology industry right now and for a good reason. The new technology has a huge impact on almost every industry and brands are going all-in with experimenting with mobile AR to increase brand engagement.
Real-time feedback collection is quickly becoming a best practice in large-scale event planning. With benefits like increased audience engagement, the ability to tailor content to the crowd, and receive instant insights, it’s not hard to see why.
We've all experienced a live video experience from a brand or influencer that we love. It's become a staple to our content viewing habits in the past couple of years.
When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand. It's nothing new! We've been exposed to swag long before the age of the internet. The nature of swag is changing though; it's no long[…]
Planning a corporate event can be like putting together a 1,000 piece puzzle. There are many details and pieces that need to fit together perfectly to create a successful experience.