Event marketing gives businesses the opportunity to build strong, long-term relationships with communities, consumers, and lifelong customers. 79% of U.S. marketers say that they use events to generate sales, and 21 to 33% of business marketing spend is going towards events.
You’ve spent months planning your event. The day arrives, and everything goes as planned. Better yet, your attendees genuinely seemed to enjoy themselves and you added a bunch of new leads to your funnel. Don’t let the momentum stop there. You have a unique opportunity to nurture your attendees after your eve[…]
Think about an event like it were a great book. At the beginning of the book, it's all about capturing attention and sparking the reader's interest to keep turning the pages. Throughout the book, you re-engage the reader with twists and turns in the plot. By the end, the reader feels a sense of accomplishment[…]
We've all been to “great events.” Experiences that leave you feeling energized and inspired long after you leave the venue. But, as we reflect on this past year we began to really think about the question “what actually makes an event great?”
Maintaining a mobile presence for your event has become a necessity for today's event managers. 91% of event organizers have turned to dedicated apps with interactive features to ensure a smooth attendee experience and enhanced business outcomes. Whether an app powers smaller focused meetings or high-profile[…]
There is no question that Augmented Reality (AR) is one of the hottest topics in the technology industry right now and for a good reason. The new technology has a huge impact on almost every industry and brands are going all-in with experimenting with mobile AR to increase brand engagement.
Real-time feedback collection is quickly becoming a best practice in large-scale event planning. With benefits like increased audience engagement, the ability to tailor content to the crowd, and receive instant insights, it’s not hard to see why.