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Kayla Tarantino

Demand Gen Manager
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Recent Posts

The Ultimate Mobile Travel Itinerary: “My Travel”

When one of our amazing customers asked if we could deliver a feature that would allow event attendees to easily reference individual travel information right from the mobile app, most companies would have balked due to the rapidly approaching event date.

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The Ultimate Mobile Travel Itinerary: “My Travel”

December 12, 2018
When one of our amazing customers asked if we could deliver a feature that would allow event attendees to easily reference individual travel information right from the mobile app, most companies would have balked due to the rapidly approaching event date.

Who killed the Event App? A Murder Mystery by DoubleDutch

October 31, 2018
Event managers, this is a cautionary tale of misuse. Beware of such fatal mistakes...

Introducing Code of Conduct

October 23, 2018
Your event app is an important asset for attendee engagement and networking. But, what if it could also create a safer environment for your attendees? That’s what our new feature, Code of Conduct, is all about. We wanted to help organizers facilitate safer events and hold attendees accountable for violations […]

Event Tech for Marketing Lesson 3: Measure Performance and Manage Data

October 15, 2018
In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.

Event Tech for Marketing Lesson 2: Drive Adoption and Engagement

October 8, 2018
  In our last lesson, we walked through the basics of event app creation. Once your event app is created the next step is to get as many attendees into that app as possible. This isn't always an easy task, this lesson will outline not only how to drive event app adoption, but also how to engage attendees in y[…]

Event Tech for Marketing Lesson 1: Create Your App

September 27, 2018
Event marketing is a critical part of your marketing strategy; at the core of event marketing is event technology. Despite the increasing usage of event technology amongst our customers, we've noticed that many companies still aren't realizing the full potential that event technology brings to their event pro[…]

6 Winning Tactics to Promote Your Event App

September 18, 2018
Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences […]
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