BLOG

New Banner

Lawrence Coburn

Founder & CEO
Find me on:

Recent Posts

The Long Tail of Live Events and the 5X Rule

In statistics, the term “long tail” refers to a particular distribution pattern in which several high frequency items are followed by a much larger number of decreasingly low frequency items.  

Subscribe to Our Blog

The Long Tail of Live Events and the 5X Rule

October 2, 2018
In statistics, the term “long tail” refers to a particular distribution pattern in which several high frequency items are followed by a much larger number of decreasingly low frequency items.  

A Fork in the Road for Event Tech Buyers: What Matters More, Logistics or Business Outcomes?

September 25, 2018
It seems to be RFP season in the world of event technology, and I count myself among a handful of hardliners that [truly] enjoy reading these monstrous documents. Why? Because an RFP is a window into the mindset of the buyer. If you read between the lines, you can learn a lot about a company’s priorities, pai[…]

Real Time Marketing at Live Events

July 2, 2018
In Michael Lewis’ book Flash Boys, Lewis describes the practice of High Frequency Trading - an equity trading discipline that depends on speed-to-market to deliver outsized returns.  Flash Boys begins with the story of Spread Networks, a telecom company that was investing $300M to build a fiber link to connec[…]

The Case for Standardizing Your Event Tech

June 25, 2018
  The last several years have seen a prolonged period of experimentation from the largest and most sophisticated buyers of event technology.

GDPR and SaaS Companies: Four Thoughts

May 15, 2018
At DoubleDutch, we’ve had the good fortune of diving deep with GDPR requirements very early in the process. Within our customer base are many European-based corporations and multinationals that care deeply about GDPR compliance, and who have thought hard about the impact of GDPR as it relates to working with […]

A tip of the cap to QuickMobile Following Cvent’s Pending Acquisition

May 3, 2018
  The news hit the wire yesterday that Cvent has announced its intent to acquire QuickMobile, one of the original pioneers of the event tech category. The deal is expected to close as early as this month.

At DoubleDutch, We Stand With Parkland

March 16, 2018
Last week, my daughter’s school sent out a communication to parents around a series of investments they were making to protect the school’s students from an armed attacker.  Construction to improve sight lines. Security protocols. Escape routes.
1 2 3 4 5