Event apps aren't a new technology; in fact, they've become a staple at most events. Another thing that isn't new to the space is the idea of monetizing your app by selling ad space to sponsors and exhibitors.
As event planners, we spend so much time and energy on our external events. But, why don’t our internal events get the same type of attention? Meeting planners, back me up here, but who doesn’t like a well-executed meeting, regardless of size?