By Jen Hawkins, Marketing, DoubleDutch
Throughout my career as a Marketer, I have thought about brand so much. What it means, how it makes customers feel, and why it matters. In the event space, a brand is a very powerful thing. The power of your brand alone can make it possible to charge $900 per ticket instead of $50. It's the different between getting the President of the United States to keynote vs some other low-profile nobody.
So, what are some ways to build your brand as an event marketer? Well, since you asked, let us tell you about our favorite way: a white label mobile event app.
There are a few mobile event app vendors that have white label mobile solutions (like DoubleDutch, for example) designed and optimized for events. These apps can do so much for your brand.
Expand Channel Distribution
Mobile event apps can raise the visibility of your brand in other channels, like the Android Market or the iTunes store. App review sites might pick it up, and it can generate buzz in an of itself.
Apps are another way to repurpose the content you work so hard to curate. Potential attendees and sponsors can see what you have to offer and, if the content is well done, it can look very favorably upon your brand. Arm attendees with the content that makes your event successful.
Take Advantage of Mobile Technology
In the past, if you wanted to take advantage of advanced technology in the event space, you had to purchase or rent the actual hardware -- kiosks, scanners, lead retrieval devices, and other electronics. Now, everyone has the most powerful, advanced technology in their pocket. All you have to do is provide one app that can run on millions of devices. If you aren't taking advantage of this, you're falling behind as an event marketing professional.
Having your own mobile event app for your corporate conference, trade show, or event can brand your company as a tech-forward company willing to provide the resources necessary to enhance the attendee experience. Things are quickly changing, however, and attendees are growing to expect a mobile app -- it's a need-to-have, not a nice-to-have.
Keep the Brand Alive
Paper guides are thrown away after the event. They don't persist, they are not interactive, and they are expensive to produce. A mobile app, on the other hand, keeps your brand around long after the event. It showcases popular sessions, captures attendee activity and feedback. It can turn into a mini community, all centered around your brand and your content.
The list goes on and on. So. Go get your brand out there with a mobile app for your event.