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A Marketer's POV on the End of the Event Tech Era

The End of the Event Tech Era - DoubleDutch

I still remember my first DoubleDutch event. It was SugarCon 2012. The thing I remember the most was how engaging the app was, how it helped bring the SugarCon attendees together and how exhilarating gamification was. I didn't end up on top of the leaderboard that year - Chris White totally dominated it - but I was hooked.

Fast forward to my next job. In early 2014, we were a couple months away from the Saba@Work conference and we needed a better way to engage our customers. Cindee Stott and I recommended DoubleDutch and it was the best decision we made. DoubleDutch took our user conference to a new level. And Emily He (my boss) gave me a clear directive: Get on top of the leaderboard, engage with our customers and partners and make it fun for everyone. I'm happySabaatworkSummit Instagram - DoubleDutch to report that I stayed on top of the leaderboard.

DoubleDutch proved such a success in electrifying the user conference that it was a foregone conclusion that we would build the 2015 edition of Saba@Work around DoubleDutch as well.

I have experienced first hand how DoubleDutch can be a game changer for events. How it changes the way attendees experience events. For me, DoubleDutch lit a fire under these events. DoubleDutch totally energized the whole event.

And 3 must have been a charm for me because several months later, I followed Emily to DoubleDutch.

But what I experienced is what most everybody experiences. The event was great. Full of energy. But for #eventprofs and marketers this is a double edged sword. Anecdotal evidence says the event was successful. But was it? Can you prove it? How do you measure success?

Live Engagement Marketing

And that brings me today. Today is a great day. We just announced Live Engagement Marketing: new marketing discipline and a new channel that marketers can use to engage in a very personalized way with prospects and customers. Live Engagement Marketing is Digital Marketing for Live Events. With Live Engagement Marketing, #eventprofs and marketers can

  • Energize their marketing and sales funnel
  • Improve customer satisfaction
  • Increase employee engagement
  • Build brand advocates

I'm really lucky to be at the right place, at the right time. DoubleDutch has just announced the end of the event tech era and ushered in the age of Live Engagement Marketing. Ray Wang, head of Constellation Research and one of the leading analysts in our space has this to say (read his full report):

Event Marketing is a Black Hole in a Digital World. Live Engagement Marketing Updates Marketing with a Digital Approach.

If you believe that Events are strategic to your marketing strategy - and if you spend more than 10% of your marketing budget on events, they are - then you owe it to yourself to see how Live Engagement Marketing can energize your events. Our sales team will gladly show you how.

By DoubleDutch Insider | May 12, 2016

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