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Event Organizers' Real Learning Starts Once the Event Doors Close

Event Organizers' Real Learning Starts Once the Event Doors Close

It's easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel demand gen, elevate your content programs and help you refine and improve your marketing and business strategy.

If you've set yourself up to maximize educational opportunities at your event, you can use these four ways to analyze your Live Engagement Data and ensure you continue learning about your audience and events well after the event doors close.

Evaluate Speaker Ratings and Engagement

As an organizer, the post-event data gives you the ability to see which speakers were the most engaging and highly rated amongst attendees. Who received 5 stars across the board and who fell flat? Which speakers made themselves available to attendees for one-on-one sit downs? Don't just sit on this information, use it. Ask your top speakers to contribute content to your blog to keep attendees engaged in the weeks following the event. And when your next event comes around use the insights you have to determine who will be most effective at representing your brand.

Take Survey Results Seriously

Surveys aren't just a fun tool to use to engage attendees during your event, they are the most direct way to collect information about what your attendees think. There are multiple ways you can take advantage of your survey data:

  1. Look back at the responses provided and use the data to create a more focused agenda for your next event. Which sessions did attendees feel provided them with the most value and which would they recommend to their peers?
  2. Determine which sessions were most popular and develop similar content for your blog and future marketing campaigns.
  3. If you are focused on demand gen, pay close attention to who liked which sessions, then use that information to create personalized marketing campaigns for your attendees.

You now have quantifiable information to make sure your next agenda responds to the needs and wants of your customers.

Send an Informed Post-Event Follow-Up

If you uploaded supporting resources into the app, such as new product information, brand guidelines or membership benefits, take note of which items were most interesting to your attendees based on downloads and opens. Instead of sending a generic follow-up email after the event ends, you can follow up with the information attendees have shown interest in based on their in-app engagement. If you have the bandwidth you can even offer to go through it in more detail on the phone.

Use Hassle-Free Session Tracking to Determine if Content Reached the Intended Audiences

Session Tracking — scanning your attendees badges when they enter a session — can provide you with precise data about who attended each session. After the event ends (or even mid-way through) you can take a look at this data and determine if there were any trends in the type of attendees who went to specific sessions. Was it the audience you expected? Use this data to make last minute tweaks to your agenda or switch up sessions completely the next time around.

The education doesn’t stop there, either. This just scratches the surface of all the valuable insights you can uncover when you dig into the Live Engagement Performance Manager.

Read more about how to supercharge your events with our free ebook: "A Blueprint to Energize Your Event."

By DoubleDutch Insider | December 8, 2016

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