Modern event profs have an exciting variety of new tools to help pull off the perfect event, whether it's the all-important annual user conference or a more intimate conversion event. You now have the power to streamline and automate nearly every step in the event planning process, saving time and providing a seamless experience for your attendees.
Keep reading for tools you should consider adding to your event marketing mix:
Venue Hunting Made Easy
Finding a location is the first big hurdle event profs face. But there are several services that can help. Here at DoubleDutch, we love Kapow. The site feature an impressive inventory of unique event locations. We scour the site whenever we're looking to host an event in a new city. (Check out our venue series for some of our favorite locations.)
Vendorspace is another promising startup that aims to connect event profs with spectacular venues. The service is still in pre-beta, but register now to be among the first to use it. Gather is similar service, though it's aimed at helping restaurants and other venues start an events business by renting out their spaces. The site claims to work with 3,000 companies, from independent businesses to national chains.
One-Stop Registration and Promotion
Venue, check. The next step is to promote the event and to collect registrations. Look no further than Eventgrid, which DoubleDutch recently acquired. Now, event profs can produce their entire event—from conception and promotion before the event, to engagement and analysis post-event—on a single platform. “For the first time in our industry, a modern, best-in-class event platform has teamed up with a modern, best-in-class registration and event promotion system," says DoubleDutch Co-Founder and Chief Strategy Officer Lawrence Coburn.
Event Day Support
All of your planning comes together on the big day. Fortunately, there are a handful of services that event profs can use to manage day-of logistics, ensuring the event goes off without a hitch. Check out Zenus, which offers facial recognition technology to avoid long queues at the check-in counter. And for your other production needs—catering, bartending services and entertainment, among others—look to services like Eventerprise and LocalTable. Eventerprise claims to work with more than 15,000 suppliers for decorations, entertainment, catering, equipment rentals and more. LocalTable is a small startup geared to smaller events, but it could be a resource for event profs who need last-minute help.
These days, producing the perfect event isn't enough. Event profs are pressed to analyze event ROI data to defend their spend and, of course, to stay within a budget. To keep track the budget before, during and after the event, consider a service like Emburse. The company's app let's event profs enforce spending policies, share corporate credit card information and track purchases.
No More Missed Connections
Attendee engagement is a key metric to measure event ROI. Event profs can use features like channels and post-event reporting within DoubleDutch to track engagement. But also consider adding cool new tools like wearable tech to the mix. MYCO makes a wearable bracelet , the MYCO band, that allows attendees to exchange info by shaking hands. It's a clever way to ensure attendees bridge the physical and digital worlds, which, after all, is one thing we love most about live events.