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Going Beyond the Booth at IMEX Frankfurt

Team DoubleDutch was in Germany last week for IMEX Frankfurt, our biggest European event of the year! With an event as massive as IMEX Frankfurt, it’s hard to meet all #eventprofs who are eager to learn about how they can supercharge their events with the latest in #eventtech. So, we ventured beyond the booth!

Here is how we connected with attendees around the IMEX show floor to share how DoubleDutch helps organizers engage their attendees and demonstrate ROI like never before:

DoubleDutch and American Express Meetings & Events Demystify the Attendee Experience

Jan Sysmans (Head of International Marketing at DoubleDutch) took the stage with Saskia Gentil (Head of France, American Express Meetings & Events) to discuss how organizers can learn about the attendee experience through mobile technology. While finding a meeting app has become a checkbox on the meeting planners to-do list, Jan and Saskia encouraged organizers to look at the data from their event app to glean insights from attendee behavior - and use that to make informed decisions about their next great event!

Understanding Engagement: The Next Big Trend in Marketing

Hailey Pobanz (Sales Engineer and Security at DoubleDutch) and Julien Flandrois (EMEA Mid-Market Sales Director at DoubleDutch) led a fireside chat at the Meeting Design Institute’s stand. The name of the game, or should I say, the name of the game changer was engagement. Hailey and Julien met with eventprofs to chat about how they can think more like marketers by not only energizing their attendees but also finding ways to measure and clearly demonstrate how that engagement helped them reach their event goals.

Who Needs a Booth When You Have an Aisle?

While we indeed had many great conversations around the show floor, our booth was—and always is—a great hub for meeting incredible eventprofs. With visits from tech tours to group appointments, we literally pushed the boundaries of our space. We hope the eventprofs that we spoke to are energized to do the same when it comes to their next events!

Let’s keep the conversation going! Join us at DoubleDutch’s Live Engagement Tour in a city near you.

By DoubleDutch Insider | May 2, 2016

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