How can a mobile app add a new, digital dimension to your annual team meetings? Read on to find out in our "How to Supercharge your Annual Team Meetings" webinar recap:
There are many types of internal meetings.
We decided to focus on two main types:
Company-wide meetings include the entire organization and typically happen on an annual basis. These meetings can have any number of goals including aligning the larger organization for the upcoming year, business strategies, and more.
Sales Kickoffs are an opportunity to bring your sales team up to speed on upcoming product launches and marketing initiatives, and provide training on new techniques or tools for selling. Depending on the organization, these can happen on an annual, quarterly, or even monthly basis.
What do successful internal meetings look like?
While measuring ROI for a corporate user conference might make sense, internal corporate meetings require a different frame of mind. When determining whether or not your meeting was successful, it's important to be able to answer a few key questions.
1. Did employees retain the information presented? The primary purpose of a sales kickoff is to educate employees on the companywide initiatives coming in the months ahead. We must be able to measure how well employees retained this information to ensure success going forward. Typically, we do this through quizzes, surveys, and polling.
2. Are employees engaged with the entire organization? We want to ensure that our employees feel inspired to come to work today and every day. This can be accomplished through team building activities, networking, happy hours and much more.
3. What is our plan of action going to be? As an organization, we must take the information we gather from 1 & 2 and create a tangible action plan around it. If, in looking at the data from product quizzes, we identify a need for further education on specific launches, we must be able to create a comprehensive educational strategy to ensure success.
How do we create successful internal meetings?
Start with education.
A mobile event application begins with your content. Use the agenda section of the application to not only communicate logistics like session details and who should attend, but also incorporate training documents, presentations, and videos. By using this section of the application to its full capacity, you create an ongoing resource for employees to access training information throughout the year.
Monitor information retention.
Utilize the mobile app's native survey and live polling functionality to gauge information retention in the moment and after the fact. In advertising we learn about the theory of Effective Frequency, but in real-life practices there are plenty of tricks to help us retain information. Think of the session as the first instance employees are taught something, a promoted post or live poll as the second, and the survey as the third.
The more we reiterate the information, the more likely it is to stick in the minds of our employees. In doing so, we can reduce the amount of re-education necessary down the road.
Create a knowledge database.
In today's era of social networking, it's important to empower your employees to be social, but in your own private network. As you build your mobile strategy, consider how you will encourage employees to share their own experiences and thoughts with each other.
Using your event app's social networking functionality, attendees can post updates or like and comment on others just like they would on their favorite social networks (but without the possibility of your competitors accessing the information).
Encourage team building.
The more your employees engage with your application, the more incentivized they'll become to use it effectively. For every action employees take in your application, you can assign different point values to further engage them in the application. Come up with fun and creative ways to get employees excited about using the application.
Savvy organizers can create scavenger hunts using custom check-in items and badges to incentivize employee networking. For example, create a check-in item for "Find Someone Who's Lived in 5 States". By checking in and posting to the activity feed, not only do I learn that John Lee has lived in 5 different states, but so does everyone else in the organization. Consider how you'll spark these serendipitous conversations between employees when you create your own mobile strategy.
Build your action plan.
An event application can collect a wealth of data from your event that provides insight into areas of opportunity for the larger organization. Utilize in-app functions, like surveys and polling, to easily identify where to focus your educational strategy in the coming months.
Take that data a step further to measure your internal employee advocates. Identify the people in your organization that others listen to and leverage their influence to communicate upcoming initiatives.
Start building your mobile strategy today.
DoubleDutch works with companies across the globe to power sales kickoffs and company-wide meetings with a mobile application that gives leadership the insight they need to make effective decisions. Contact us today to learn more.