Ogilvy & Mather, one of the largest ad agencies in the world, has decided enough is enough. After running through some individual breakdowns, they wanted a more competitive environment for their examinations. Therefore, at this very moment Ogilvy Theatre is sold out and while it plays host to some of the biggest names in the mobile geolocation space:
Foursquare, represented by Co-founder Naveen Selvadurai
Buzzd, represented by CEO and founder Nihal Mehta
Brightkite, represented by Co-founder Rob Lawson
Loopt, represented by VP of Global Business Development Brian Marciniak
and DoubleDutch, represented by our CEO Lawrence Coburn
Ogilvy has stated in their post announcing the event: "For the first time, the founders of the major mobile social platforms will be sharing the stage and battling it out to see which platform will eventually win out in the marketplace."
We will be back with a recap of the event, so stay tuned.