Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences […]
When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand. It's nothing new! We've been exposed to swag long before the age of the internet. The nature of swag is changing though; it's no long[…]
Planning a corporate event can be like putting together a 1,000 piece puzzle. There are many details and pieces that need to fit together perfectly to create a successful experience.
Launch parties, if pulled off effectively, can generate huge buzz for any brand. They can garner goodwill, and can be a lot of fun for prospective customers or clients. But, that's only if they are planned and executed well. Here is a quick primer on how to build the perfect launch party along with some great[…]
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]
Imagine this scenario: you’re in a session, engaged with speaker and the content she’s sharing when the session ends and you’re out the door on to the next item on your agenda. When you arrive at your session, you reach for your bag to grab your laptop only to realize your bag isn’t there.