In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.
In our last lesson, we walked through the basics of event app creation. Once your event app is created the next step is to get as many attendees into that app as possible. This isn't always an easy task, this lesson will outline not only how to drive event app adoption, but also how to engage attendees in y[…]
In statistics, the term “long tail” refers to a particular distribution pattern in which several high frequency items are followed by a much larger number of decreasingly low frequency items.
Event marketing is a critical part of your marketing strategy; at the core of event marketing is event technology. Despite the increasing usage of event technology amongst our customers, we've noticed that many companies still aren't realizing the full potential that event technology brings to their event pro[…]
It seems to be RFP season in the world of event technology, and I count myself among a handful of hardliners that [truly] enjoy reading these monstrous documents. Why? Because an RFP is a window into the mindset of the buyer. If you read between the lines, you can learn a lot about a company’s priorities, pai[…]
Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences […]
When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.