Game Mechanics. It's a fancy word for something that's been around for a long time... games!
How do you increase engagement with your mobile apps? In the event space, we have come to notice some basic themes, outlined below. Each theme will be described in more detail in posts to come. Examples are welcome so please leave your comments below!
Today, UBM Tech Web put out a fantastic press release announcing their partnership with us, their mobile event app provider. We have built apps for various events, including the Enterprise 2.0 Conference, Macworld iWorld, Cloud Connect, and others. Our apps run natively cross-platform -- so if you have an and[…]
This is the first in a series of posts designed to be a "Checklists for Event Organizers." I'd like to first help you determine how to best select a mobile event app vendor. Let's start by considering three topics: attendee profiles, desired behaviors, and the event environment.
We spend a lot of our time speaking to customers and potential customers about the ROI of an investment in mobile. While there are a lot of potential benefits to choose from (always on, access to data, geosocial, context, sensors, etc.), there is one potential benefit that stands head and shoulders above the […]
DoubleDutch is happy to announce that we have won 3rd place in Event Marketer's "Event Technology Awards" for 2011. This speaks volumes to the impact we have made on the market, and the impact DoubleDutch has on a company like Cisco.