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6 Metrics to Measure Real-Time Event Data

When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.

How To Create The Ultimate Swag Bag Attendees Will Love (With Ideas)

4 September, 2018
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand.  It's nothing new! We've been exposed to swag long before the age of the internet.  The nature of swag is changing though; it's no long[…]

30+ Corporate Event Planning Resources You Should Bookmark

29 August, 2018
Planning a corporate event can be like putting together a 1,000 piece puzzle. There are many details and pieces that need to fit together perfectly to create a successful experience. 

How to Throw the Perfect Launch Party

23 August, 2018
Launch parties, if pulled off effectively, can generate huge buzz for any brand. They can garner goodwill, and can be a lot of fun for prospective customers or clients. But, that's only if they are planned and executed well. Here is a quick primer on how to build the perfect launch party along with some great[…]

Event Planning VS Event Management

14 August, 2018
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]

Lost & Found: Reuniting Attendees with Lost Items, Faster

7 August, 2018
Imagine this scenario: you’re in a session, engaged with speaker and the content she’s sharing when the session ends and you’re out the door on to the next item on your agenda. When you arrive at your session, you reach for your bag to grab your laptop only to realize your bag isn’t there.

New Feature: QR Code Hunt

7 August, 2018
Exhibitors are a big part of a lot of events, and as an event organizer, you do a lot to ensure the exhibitors have a great experience. There's the location in the expo hall, the placement in the mobile app and all sorts of little logistical things.