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SAP Teams Up With DoubleDutch to Power Global Events



As market leader in enterprise application software, SAP helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device — SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition.SAP applications and services enable more than 355,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably.

SAP, one of the world's largest software companies, has an ambitious vision: to help the world run better and improve people's lives. Delivering on that vision requires SAP to continually demonstrate a commitment to innovation in all aspects of its business. Live events provide an important platform for SAP to do exactly that.

SAP's digital marketing team produces hundreds of events per year, from small customer gatherings to large user conferences, all over the world. The team relies on DoubleDutch to deliver outstanding attendee experiences at every event.

“The DoubleDutch Event App lets us connect data insights with our content, and provide a unique customer experience.” — Cees Kardolus, Head of Digital Experience at SAP, EMEA Region

Creating the Perfect Event — Every Time

SAP uses the tools, integrations, and engagement metrics available through DoubleDutch's platform to customize the experience for every event. No matter the goal — delighting customers, educating partners, building media relationships, or all of the above — DoubleDutch helps SAP deliver a great event experience, every time.

With DoubleDutch, SAP can also digitize essential event content and communications for attendees, including agendas, speaking sessions and interactive maps. And the team can quickly and easily make changes to content on the fly during events.

“DoubleDutch allows us to shape our events the way that we need to in a short amount of time.” — Andrey Pavlychev, Web Programs Lead, SAP

The Power of Connection at Live Events

SAP's marketing and events staff can use DoubleDutch to maximize engagement throughout an event's lifecycle. The customized events SAP's team creates for conferences and other gatherings provide mobile attendees with a simple interface to share information and to connect with each other — and with SAP.

“DoubleDutch provides us with an innovative solution to enable our customers to have the best experience during and after our events.” — Cees Kardolus, Head of Digital Experience at SAP, EMEA Region

Meeting Diverse Audiences’ Needs

SAP hosts global events across countries to connect with its international customer base. Sometimes, these opportunities arise on short notice. When that happens, the SAP team is ready. DoubleDutch allows the team to quickly organize and digitize content and create a custom app for the event. The event details in the app are even translated automatically into different languages based on a user's mobile device settings, providing SAP an innovative way to create an engaging event experience for its many and diverse customers.

“For us, the main value of the digital platform that DoubleDutch provides is its flexibility and scalability. If someone comes to me and says, 'I need to have an event tomorrow,' it's no problem. With DoubleDutch, we're always ready to go.” — Andrey Pavlychev, Web Programs Lead, SAP

By DoubleDutch Insider | January 16, 2018

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