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Events are Flowers; They Should be Elephants.

There is no marketing channel in the world that can compare with B2B events. It’s those three days of the year when your employees, your prospects, your partners - everybody that matters professionally - are all in the same building. If digital advertising is about attracting anonymous people on the Internet to your web page, events are a different beast […]

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Events are Flowers; They Should be Elephants.

November 9, 2015
There is no marketing channel in the world that can compare with B2B events. It’s those three days of the year when your employees, your prospects, your partners - everybody that matters professionally - are all in the same building. If digital advertising is about attracting anonymous people on the Internet […]

Why A Previous Customer Joined DoubleDutch as the CMO

October 12, 2015
I became a raving fan of DoubleDutch as a customer two years ago, when I was the CMO at Saba Software. At the Saba @Work User Conference in 2013, we decided to use DoubleDutch as an event mobile app to deliver an electronic program guide and a more engaging attendee experience. Since our annual user conferenc[…]

Yeah Baby…We’re Unveiling a New Maternity & Paternity Leave Policy

September 28, 2015
The movement to support women in technology is on the forefront now more than ever. Collaboration tool, Slack, recently released internal diversity statistics that revealed females represent 45 percent of their leadership and that women make up 39 percent of the company’s overall workforce – and they plan on […]

DoubleDutch Receives $45 Million in Funding: The Next Stage of Our Growth

August 11, 2015
There is some big news out of DoubleDutch today — we’ve announced a new $45 million round of funding, led by KKR.

Introducing Event Performance: How To Do Events Better

February 17, 2015
Successful businesses make good calls when faced with difficult decisions. Sometimes you just go with your gut, but whenever possible, you pay attention to all the data at your disposal and use it to ensure the best possible outcomes. Email marketers for example take advantage of an immense amount of data col[…]

Help our Mission Neighbors

January 30, 2015
On Wednesday evening, January 28th, a devastating fire destroyed the homes and livelihoods of dozens of Mission residents. One person was tragically killed and six were injured in the blaze. At least 40 residents have been displaced. In the aftermath of this tragedy, many have already rallied to support those[…]

3 New Features to Kick Off the New Year

January 12, 2015
It’s a new year and we are starting off 2015 right with an exciting announcement. Today, we launched three new features that can be used now in the event app platform. To top it off, the updates have a little something for everyone: event organizers, the exhibitors and booth staff, and our beloved attendees.