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Hormel Events — Tried and True Promotion

Overview Every year, Hormel Foods Corporation – makers of Hormel® Chili, SPAM®, and home to a stable of global brands – hosts an internal meeting, spanning the course of one week, with a three-year group rotation. Years one and two bring the executive and management teams together, a group of over 200. In year three, attendance instantly doubles with the

DoubleDutch + Women’s March on Washington App

21 February, 2017
Following the outpouring of pride and success from our participation in Women’s March on Washington, we are happy to announce a new initiative: DoubleDutch Connect. Redefining Human Connection. Inspiring Social Change.

Doubling Down on Our Mission

10 January, 2017
We decided to take control of our destiny yesterday, and it wasn’t easy.

Customer Relationships Happen Between the Lines

27 December, 2016
When the marketing team sat down to brainstorm our holiday campaign, we realized that 2016 was insane. The national news that surrounded our everyday lives made our day-to-day priorities seem almost muted in comparison.  When the Orlando Pulse shooting happened, we immediately leaned on each other and our Dou[…]

5 From LIVE: 5 Big Things From SaaStr COO Gretchen DeKnikker

22 November, 2016
Community building is tough business — especially when that community is online, where there is countless competition for people's attention. And it's doubly hard when you're trying to build a community of enterprise software executives, who are already pressed for time. But that didn't stop Jason Lemkin, a s[…]

5 From LIVE: 5 Big Things from Lawrence Coburn's CEO Keynote

21 November, 2016
Our CEO, Lawrence Coburn, kicked off LIVE 2016 with a vision for the future of Live Engagement Marketing and the convergence of the physical and digital worlds. At the heart of his presentation is how machine learning will impact the event experience, transforming how event managers and marketers do their job[…]

Introducing Topic Tagging: A New Way to Understand Your Attendees' Interests

10 November, 2016
Whether you're in event planning, digital marketing, HR or sales, chances are you'd agree that the more accurately your team can address the needs of its audience, the better. There's no shortage of behavior-based data available from traditional email and digital activities — say, tracking which whitepaper a […]