A major evolution is occurring in the events industry. Marketers have tapped into a powerful force that resides in the bags and hands of most of the people arriving at their events: their mobile phones. The Live Engagement App is downloaded onto a smartphone and becomes a digital channel for communication; it[…]
#eventprofs, CMOs, Digital Marketers, SDRs, Heads of Demand Gen, Sales Directors, and everyone in between, drum roll please….
DoubleDutch headed to Atlantic City from June 11-14 for MPI’s WEC 2016! Organizing an amazing conference is in MPI’s DNA, and they certainly delivered with great food, entertainment, and of course, education sessions to help elevate #eventprofs to the top of their game!
DoubleDutch has provided me the opportunity to be my true self. We don’t just accept diversity, we embrace it as a business accelerator. For example, DoubleDutch has an internal alliance network of employees dedicated to promoting LGBTQ awareness in the workplace, that has gained traction throughout San Fran[…]
Organizations have long known the legendary power of live events, but event technology is behind in the times. Three out of five event marketers don’t know the ROI of their event investment, and there is simply no technology to deliver measurable business outcomes for event owners, digital marketers, and spon[…]
First, let’s just get this out of the way; there are a ton of marketing technology companies. In one of the most overused moves in blogging, here is the Marketing Technology Lumascape to further illustrate my point.
Marketo’s Marketing Nation Summit is just a few short days away. If you’re anything like me you can’t wait until those wheels touch down in sunny Las Vegas! As a three-year #MKTGNation veteran (can I call myself that?), I wanted to share a few quick and easy tips to make your experience at Summit one to remem[…]