When done right, email marketing is an effective yet affordable way to get the word out regarding your event, attract the right type of people, and then get them to attend.
Maintaining a mobile presence for your event has become a necessity for today's event managers. 91% of event organizers have turned to dedicated apps with interactive features to ensure a smooth attendee experience and enhanced business outcomes. Whether an app powers smaller focused meetings or high-profile[…]
We've all experienced a live video experience from a brand or influencer that we love. It's become a staple to our content viewing habits in the past couple of years.
Event managers, this is a cautionary tale of misuse. Beware of such fatal mistakes...
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand. It's nothing new! We've been exposed to swag long before the age of the internet. The nature of swag is changing though; it's no long[…]
Planning a corporate event can be like putting together a 1,000 piece puzzle. There are many details and pieces that need to fit together perfectly to create a successful experience.
Launch parties, if pulled off effectively, can generate huge buzz for any brand. They can garner goodwill, and can be a lot of fun for prospective customers or clients. But, that's only if they are planned and executed well. Here is a quick primer on how to build the perfect launch party along with some great[…]