Event marketing gives businesses the opportunity to build strong, long-term relationships with communities, consumers, and lifelong customers. 79% of U.S. marketers say that they use events to generate sales, and 21 to 33% of business marketing spend is going towards events.
You’ve spent months planning your event. The day arrives, and everything goes as planned. Better yet, your attendees genuinely seemed to enjoy themselves and you added a bunch of new leads to your funnel. Don’t let the momentum stop there. You have a unique opportunity to nurture your attendees after your eve[…]
When done right, email marketing is an effective yet affordable way to get the word out regarding your event, attract the right type of people, and then get them to attend.
Maintaining a mobile presence for your event has become a necessity for today's event managers. 91% of event organizers have turned to dedicated apps with interactive features to ensure a smooth attendee experience and enhanced business outcomes. Whether an app powers smaller focused meetings or high-profile[…]
We've all experienced a live video experience from a brand or influencer that we love. It's become a staple to our content viewing habits in the past couple of years.
Event managers, this is a cautionary tale of misuse. Beware of such fatal mistakes...
Most events are inundated with all types of "swag." Swag is a branded product that is given to you by a company after you've spoken with someone or interacted with the brand. It's nothing new! We've been exposed to swag long before the age of the internet. The nature of swag is changing though; it's no long[…]