QR codes are one of the most underrated event marketing channels. When used strategically, QR codes enable better engagement at events. They allow attendees to connect, exhibitors to add interactivity to their booths and demonstrations, and speakers to collect leads among so many other use cases.
Events are a greenhouse of knowledge; an environment where like-minded people have the opportunity to meet and exchange ideas and exponentially accelerate learning and growth. What is often overlooked is what a huge source for data events are.
Think about an event like it were a great book. At the beginning of the book, it's all about capturing attention and sparking the reader's interest to keep turning the pages. Throughout the book, you re-engage the reader with twists and turns in the plot. By the end, the reader feels a sense of accomplishme[…]
We've all been to “great events.” Experiences that leave you feeling energized and inspired long after you leave the venue. But, as we reflect on this past year we began to really think about the question “what actually makes an event great?”
The marketing landscape has shifted to a digital-first mentality.
Event apps aren't a new technology; in fact, they've become a staple at most events. Another thing that isn't new to the space is the idea of monetizing your app by selling ad space to sponsors and exhibitors.