Events are a greenhouse of knowledge; an environment where like-minded people have the opportunity to meet and exchange ideas and exponentially accelerate learning and growth. What is often overlooked is what a huge source for data events are.
Think about an event like it were a great book. At the beginning of the book, it's all about capturing attention and sparking the reader's interest to keep turning the pages. Throughout the book, you re-engage the reader with twists and turns in the plot. By the end, the reader feels a sense of accomplishment[…]
We've all been to “great events.” Experiences that leave you feeling energized and inspired long after you leave the venue. But, as we reflect on this past year we began to really think about the question “what actually makes an event great?”
The marketing landscape has shifted to a digital-first mentality.
Event apps aren't a new technology; in fact, they've become a staple at most events. Another thing that isn't new to the space is the idea of monetizing your app by selling ad space to sponsors and exhibitors.
Real-time feedback collection is quickly becoming a best practice in large-scale event planning. With benefits like increased audience engagement, the ability to tailor content to the crowd, and receive instant insights, it’s not hard to see why.
In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.