For an event planner, it's like hitting the jackpot: You've landed a celebrity keynote for your event. Now the magical confluence of name recognition, celeb status and public curiosity are sure to lure attendees in droves, right?
It's true: Everyone loves a party. But a club-worthy playlist and signature cocktails are not the real reason companies, from Fortune 500 to early-stage startups, throw events. They do it with one main goal: to maximize face time with current clients, future clients and potential investors, advertisers or spo[…]
Hurricane. Wildfire. Earthquake. A spate of tragic incidents like these have many event professionals wondering how they can and should prepare for the worst (while hoping for the best). If disaster struck their meticulously planned event, would they have enough insurance? And would they know how to respond i[…]
A compelling speech or powerful presentation is often the highlight of an event, but what goes on behind the scenes can have a big impact on the performance the audience sees on stage.
Other than the proverbial worm, everyone loves early birds—especially event professionals. When event attendees buy tickets and register in advance, it simplifies planning and budgeting, and provides a welcome preliminary cash flow.
In part one of this series I discussed some of the macro forces shaping event tech in 2018. For part two, I want to talk about one of the most fascinating elements of the Live Event industry. The critical role played by Time, or rather, the scarcity of time. One of the first things you learn in the world of l[…]
In past years, I’ve used this piece mostly to talk about technologies, engineering disciplines, and features that I believe are significant for the event technology landscape and how they might change the game. Things like AR / VR, Bots, Security, Machine Learning, etc.