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Event Planning VS Event Management

Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences and few similarities.

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Event Planning VS Event Management

August 14, 2018
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]

How to Create a Contingency Plan for Your Corporate Event

July 24, 2018
If you're running event programs at scale you've likely faced unexpected circumstances at an event you've planned at least once in your career whether it be a heavy storm impacting speaker and attendee travel, a power outage at your venue, a data breach, an injury onsite, a hurricane, a flood, a wildfire, loo[…]

7 Steps Toward Making Your Event Program GDPR Compliant

July 18, 2018
When the European Union (EU) passed the General Data Protection Regulation (GDPR) into law in May, it gave EU residents more control over the personal information that is gathered and how it is used. Now that GDPR is in effect, how organizations deal with data has changed for everyone – that includes event or[…]

Real Time Marketing at Live Events

July 2, 2018
In Michael Lewis’ book Flash Boys, Lewis describes the practice of High Frequency Trading - an equity trading discipline that depends on speed-to-market to deliver outsized returns.  Flash Boys begins with the story of Spread Networks, a telecom company that was investing $300M to build a fiber link to connec[…]

The Case for Standardizing Your Event Tech

June 25, 2018
  The last several years have seen a prolonged period of experimentation from the largest and most sophisticated buyers of event technology.

4 Ways to Optimize Internal Training for Employee Engagement

June 11, 2018
Employee engagement is not a tactic, strategy or trend. Instead, employee engagement is a feeling of commitment and dedication that an employee has to their role at your company. 

Corporate Event Experts Share the "Secret Sauce" to Growing Registrants and Attendees

June 7, 2018
At their core, all event programs share something in common: they need engaged attendees in order to be successful. Often times organizers and planners strive for a goal of driving more registrants and attendees than the year prior.