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How to Monetize Your Event App in 2019

Event apps aren't a new technology; in fact, they've become a staple at most events. Another thing that isn't new to the space is the idea of monetizing your app by selling ad space to sponsors and exhibitors. 

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How to Monetize Your Event App in 2019

December 5, 2018
Event apps aren't a new technology; in fact, they've become a staple at most events. Another thing that isn't new to the space is the idea of monetizing your app by selling ad space to sponsors and exhibitors. 

The Benefits of Real-Time Response at Events

November 13, 2018
Real-time feedback collection is quickly becoming a best practice in large-scale event planning. With benefits like increased audience engagement, the ability to tailor content to the crowd, and receive instant insights, it’s not hard to see why. 

Event Tech for Marketing Lesson 3: Measure Performance and Manage Data

October 15, 2018
In our final lesson in the Mobile Event Apps for Marketing series, we'll explore how you can glean insight from your event performance data. Event apps are powerful marketing channels embedded with discussion threads, personalized content, and networking features.

Event Tech for Marketing Lesson 2: Drive Adoption and Engagement

October 8, 2018
  In our last lesson, we walked through the basics of event app creation. Once your event app is created the next step is to get as many attendees into that app as possible. This isn't always an easy task, this lesson will outline not only how to drive event app adoption, but also how to engage attendees in y[…]

The Long Tail of Live Events and the 5X Rule

October 2, 2018
In statistics, the term “long tail” refers to a particular distribution pattern in which several high frequency items are followed by a much larger number of decreasingly low frequency items.  

Event Tech for Marketing Lesson 1: Create Your App

September 27, 2018
Event marketing is a critical part of your marketing strategy; at the core of event marketing is event technology. Despite the increasing usage of event technology amongst our customers, we've noticed that many companies still aren't realizing the full potential that event technology brings to their event pro[…]

A Fork in the Road for Event Tech Buyers: What Matters More, Logistics or Business Outcomes?

September 25, 2018
It seems to be RFP season in the world of event technology, and I count myself among a handful of hardliners that [truly] enjoy reading these monstrous documents. Why? Because an RFP is a window into the mindset of the buyer. If you read between the lines, you can learn a lot about a company’s priorities, pai[…]