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5 Ways the App Economy Is Transforming Live Events

The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app market has also exploded. Since April 2009, the […]

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5 Ways the App Economy Is Transforming Live Events

November 30, 2016
The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app m[…]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

November 23, 2016
We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day.

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

October 27, 2016
As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time.

Supercharge Employee Education at Your Internal Events

October 20, 2016
In today’s modern world, we deal with technological innovation, social media distraction, and a generation that is continuously moving onto the next new opportunity. With a whirlwind of distraction, 70% of training content is forgotten within 24 hours, making it harder than ever to educate our workforce.

Live Events are a Content Marketer’s Treasure Trove

October 19, 2016
How does a content marketing technology company run its own content marketing program? Very strategically.

Machine Learning, the Data Arms Race, and the Future of Live Events

October 4, 2016
Talk to any business software executive right now and all they want to talk about is Machine Learning (ML). There is a real belief that the vast data sets that companies are accumulating about their customers, their employees, their partners, their competitors, etc, when combined with 2016 computing power and[…]

An Interview for The Twenty Minute VC

September 26, 2016
I recently sat down with Harry Stebbings for The Twenty Minute VC — a podcast series covering the latest in the business world. We discussed a lot in a short amount of time, but here are some of my favorite topics in the podcast: