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The Psychology Behind a Successful All-Hands Event

It is nearly the end of the year. Chances are, you have organized a stellar industry conference, multiple trade shows and too many workshops to count. The only thing standing between you and a holiday break is the big year-end company meeting. Even with the latest technology at your fingertips and an I've-been-here-before confidence, organizing successful

How the NFL Players Association Uses Live Events to Engage Players Off the Field

13 December, 2016
When they're not sacking the quarterback or running for a game-winning touchdown, football players go to conferences and events, just like we do. The NFL Players Association (NFLPA) stages several events for players, partners and player reps, such as the NFLPA Rookie Premiere and the NFLPA Collegiate Bowl, fo[…]

Event Organizers' Real Learning Starts Once the Event Doors Close

8 December, 2016
It's easy to get caught up in the logistics and excitement of your event. But after the doors close, how do you measure success? Your Live Engagement Data provides a unique opportunity to evaluate whether or not your event met its strategic goals using real and measurable data. The results can help fuel deman[…]

5 Ways the App Economy Is Transforming Live Events

30 November, 2016
The rise of mobile technologies has upended how event planners reach — and engage — attendees at live events. Nearly two-thirds of Americans now own a smartphone, up from 58% in early 2014, according to the Pew Research Center. Additionally, 85% of 18-29 year olds own a smartphone. Meanwhile, the mobile app m[…]

5 From LIVE: 5 Big Takeaways From Our Rockstar Panel of Event Marketers

23 November, 2016
We love to talk about how technology can enhance the event experience and power new marketing strategies. But it's our customers who are using the technology to bring innovation to their organizations every day.

Your Secret Event Networking Weapon? Highly Engaged Employees as Hosts

27 October, 2016
As event managers, we know the overwhelming feeling of having an event's success put squarely on our shoulders. We feel responsible for everything going smoothly (or at least seemingly so!) — and for everyone having a great time.

Supercharge Employee Education at Your Internal Events

20 October, 2016
In today’s modern world, we deal with technological innovation, social media distraction, and a generation that is continuously moving onto the next new opportunity. With a whirlwind of distraction, 70% of training content is forgotten within 24 hours, making it harder than ever to educate our workforce.