Time for a confession—I’m a chief marketing officer who’s always had a secret passion for events. It’s true. I love the particular kind of magical energy that comes from people connecting with people, people connecting with content, people connecting with a brand. You just know intuitively that events help yo[…]
Today’s marketer has a host of resources at her fingertips to help her generate brand awareness, connect with new prospects, nurture existing leads, and measure and optimize processes every step of the way.
It’s easy to measure sales and leads generated from an event. But how many people are thinking warm and fuzzy thoughts about your brand?
I am a firm believer that while a great marketer is informed through data, he or she will also consult the gut for creativity during project implementation. As a B2B marketer, I am always looking at consumer focused marketing campaigns for such inspiration. I browse magazines, commercials, cosmetic branding, […]
How did your event go? It’s a question that has been asked for hundreds of years and it’s a question that many event organizers will struggle to give a solid answer to. Sure, we can measure the numbers of people coming through the doors, we can wait a month or two until after the event when the deals start cl[…]