Today’s marketer has a host of resources at her fingertips to help her generate brand awareness, connect with new prospects, nurture existing leads, and measure and optimize processes every step of the way.
It’s easy to measure sales and leads generated from an event. But how many people are thinking warm and fuzzy thoughts about your brand?
I am a firm believer that while a great marketer is informed through data, he or she will also consult the gut for creativity during project implementation. As a B2B marketer, I am always looking at consumer focused marketing campaigns for such inspiration. I browse magazines, commercials, cosmetic branding, […]
How did your event go? It’s a question that has been asked for hundreds of years and it’s a question that many event organizers will struggle to give a solid answer to. Sure, we can measure the numbers of people coming through the doors, we can wait a month or two until after the event when the deals start cl[…]
Events have a huge impact on sales and business, but the industry has long been shrouded in a dataless haze. In the old days of event marketing, once the conference room doors were closed and the floors swept, event marketers were left with a sense of the event’s success still tingling in their bones, but lit[…]
Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour.