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4 Essential Ways to Measure Event Success

Events have a huge impact on sales and business, but the industry has long been shrouded in a dataless haze. In the old days of event marketing, once the conference room doors were closed and the floors swept, event marketers were left with a sense of the event’s success still tingling in their bones, but little evidence to prove it.

Tips-y Tuesday with Molson Coors' Melisa Chung

5 July, 2016
Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour.

Tips-y Tuesday with Influitive's Event Marketing Manager, Roberto Faria

28 June, 2016
Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour.

8 Steps of the Live Engagement Marketing Evolution

27 June, 2016
A Revolution is Occurring in the Events Industry Emerging technologies have unleashed a never-before-seen level of insight and data to inform the work we do. Finally, event marketers have the power to measure the impact of every facet of their events, including audience engagement, sponsor engagement, and ove[…]

3 Reasons Your Content Team Should Care About Your Event App

24 June, 2016
The Live Engagement Tour is over, but our team continues to learn! Live events play a huge role in engaging prospects at every stage of the marketing funnel—but marketers rarely consider that these events can also serve as a wellspring of ideas for your entire content marketing program.

Live Marketing Tips-y Tuesday with Uberflip's VP of Marketing, Hana Abaza

21 June, 2016
[fusion_text]Tips-y Tuesday is your weekly double-shot of live marketing wisdom from #eventprofs who spoke at the Live Engagement Tour.

Does Procurement Have to be a Road Block to Innovation?

25 May, 2016
Most innovations are evolutionary changes to existing processes, uses, or functions, which are made better by one (or several) contributing inventions.