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Why Your Digital Sponsorship Strategy Is Hurting Your Bottom Line

At DoubleDutch my team’s goal is to build technology that helps all sponsors and exhibitors - with an emphasis on allowing more exhibitors and sponsors to have a good experience, drive positive ROI, and quantify success at any event.

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Why Your Digital Sponsorship Strategy Is Hurting Your Bottom Line

March 1, 2016
At DoubleDutch my team’s goal is to build technology that helps all sponsors and exhibitors - with an emphasis on allowing more exhibitors and sponsors to have a good experience, drive positive ROI, and quantify success at any event.

Top Marketers Share Secrets to Event Success in 2016

February 16, 2016
How do you measure experience? What does the event toolkit look like in 2016? Is there a career ceiling for eventprofs?

3 Tips for Measuring Events: The Unmeasurable Marketing Channel

February 10, 2016
 Historically event success has been driven by wow factor or pazzaz, but the days of winning by creating the biggest bang have been replaced by driving the biggest bang for your buck. Executives want results - trackable results tied to real business outcomes - and she who shows the most results get the most b[…]

Meet Chelsea Rusch, #EventProf of the Month

February 3, 2016
 

EventProfs Journal: ASAE Technology Conference & Expo 2015

December 23, 2015
 Event marketers have been busy throughout the holiday season decking the expo halls with booths of jolly swag. At DoubleDutch, we closed out our event calendar on December 16 at ASAE's 2015 Technology Conference & Expo (ASAE Tech) in National Harbor, Maryland. It was the perfect end to a great year on the ro[…]

Top Event Trend Predictions for 2016

December 22, 2015
 One of the things I enjoy at the end of the year is re-reading predictions made at the beginning of the year to see how “on the money” they were. I’ve always wondered what crystal ball people were looking in when making their predictions...

What Does It Mean to be Data Driven?

December 16, 2015
Nowadays, people everywhere are talking about data: big data, data visualization, data mining, data security - one might go as far as to say data is the new black. As Marketers, we are constantly told we need to be “data driven”. But what does “data driven” really mean? When I leave work today, is my Uber goi[…]