At DoubleDutch my team’s goal is to build technology that helps all sponsors and exhibitors - with an emphasis on allowing more exhibitors and sponsors to have a good experience, drive positive ROI, and quantify success at any event.
How do you measure experience? What does the event toolkit look like in 2016? Is there a career ceiling for eventprofs?
Historically event success has been driven by wow factor or pazzaz, but the days of winning by creating the biggest bang have been replaced by driving the biggest bang for your buck. Executives want results - trackable results tied to real business outcomes - and she who shows the most results get the most b[…]
Event marketers have been busy throughout the holiday season decking the expo halls with booths of jolly swag. At DoubleDutch, we closed out our event calendar on December 16 at ASAE's 2015 Technology Conference & Expo (ASAE Tech) in National Harbor, Maryland. It was the perfect end to a great year on the ro[…]
One of the things I enjoy at the end of the year is re-reading predictions made at the beginning of the year to see how “on the money” they were. I’ve always wondered what crystal ball people were looking in when making their predictions...
Nowadays, people everywhere are talking about data: big data, data visualization, data mining, data security - one might go as far as to say data is the new black. As Marketers, we are constantly told we need to be “data driven”. But what does “data driven” really mean? When I leave work today, is my Uber goi[…]