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Top Event Trend Predictions for 2016

 One of the things I enjoy at the end of the year is re-reading predictions made at the beginning of the year to see how “on the money” they were. I’ve always wondered what crystal ball people were looking in when making their predictions...

What Does It Mean to be Data Driven?

16 December, 2015
Nowadays, people everywhere are talking about data: big data, data visualization, data mining, data security - one might go as far as to say data is the new black. As Marketers, we are constantly told we need to be “data driven”. But what does “data driven” really mean? When I leave work today, is my Uber goi[…]

A Top 10 Countdown to Awesome Events in 2016

23 November, 2015
(Part Five in the DoubleDutch Thanksgiving Series: An Extra Helping of Goodness for Event Planners)

It's Beginning to Look A Lot Like Data: How to Amplify Your Annual Team Meetings With Data

22 November, 2015
(Part Four in the DoubleDutch Thanksgiving Series: An Extra Helping of Goodness for Event Planners)

Five Ingredients in the Most “Savory” Mobile Event Apps

18 November, 2015
(Part Three in the DoubleDutch Thanksgiving Series: An Extra Helping of Goodness for Event Planners)

Three Ways Event Planners Can Cook Up A Better Attendee ­— and Bottom Line — Experience

16 November, 2015
(Part Two in the DoubleDutch Thanksgiving Series: An Extra Helping of Goodness for Event Planners)

Four Mobile Event App Benefits Your Trade Show Sponsors Will Be Thankful For

12 November, 2015
  (Part One in the DoubleDutch Thanksgiving Series: An Extra Helping of Goodness for Event Planners) With Thanksgiving — and annual budget planning — around the corner, it’s a good time to remember who butters your proverbial bread when it comes to shouldering the bulk of your event marketing costs. If you wa[…]