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6 Winning Tactics to Promote Your Event App

Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences and sentiments of their audience.

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6 Winning Tactics to Promote Your Event App

September 18, 2018
Many event organizers miss out on valuable attendee insights due to lack of event app adoption. Event apps allow organizers to collect real-time data like content preferences, event activity, feedback, and social interactions. Without in-app interactions, organizers are left in the dark about the preferences […]

6 Metrics to Measure Real-Time Event Data

September 11, 2018
When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.

Event Planning VS Event Management

August 14, 2018
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]

How to Create a Contingency Plan for Your Corporate Event

July 24, 2018
If you're running event programs at scale you've likely faced unexpected circumstances at an event you've planned at least once in your career whether it be a heavy storm impacting speaker and attendee travel, a power outage at your venue, a data breach, an injury onsite, a hurricane, a flood, a wildfire, loo[…]

7 Steps Toward Making Your Event Program GDPR Compliant

July 18, 2018
When the European Union (EU) passed the General Data Protection Regulation (GDPR) into law in May, it gave EU residents more control over the personal information that is gathered and how it is used. Now that GDPR is in effect, how organizations deal with data has changed for everyone – that includes event or[…]

Real Time Marketing at Live Events

July 2, 2018
In Michael Lewis’ book Flash Boys, Lewis describes the practice of High Frequency Trading - an equity trading discipline that depends on speed-to-market to deliver outsized returns.  Flash Boys begins with the story of Spread Networks, a telecom company that was investing $300M to build a fiber link to connec[…]

The Case for Standardizing Your Event Tech

June 25, 2018
  The last several years have seen a prolonged period of experimentation from the largest and most sophisticated buyers of event technology.