The Mobile Engagement Layer

We spend a lot of our time speaking to customers and potential customers about the ROI of an investment in mobile. While there are a lot of potential benefits to choose from (always on, access to data, geosocial, context, sensors, etc.), there is one potential benefit that stands head and shoulders above the rest.

RightNow Takes Engagement to New Heights with DoubleDutch

28 October, 2011
RightNow Technologies has just wrapped up the first of three highly anticipated weeks of global Summits, and there's a lot to report.

Mobile-First Will Rule the Enterprise

25 August, 2011
Photo by Kevin Schoenmakers

An (Altimeter) Framework for Assessing Mobile Apps?

11 August, 2011
I got the chance to attend the Altimeter Mobile event at Altimeter’s HQ in San Mateo last night. About 75 folks had gathered for this invite only event - everyone from analysts, to app vendors, to service providers, to brands, to enterprise.

Some Thoughts on "Facebook for the Enterprise"

23 May, 2011
As we inch closer to the launch of the DoubleDutch Enterprise Suite, we've been thinking a lot about how social functionality will change the way people work. With tens of thousands of people now using our mobile collaboration software in a work setting, we've developed some pretty strong opinions.

Case Study: 'Spark' and Arizona State University

23 September, 2010
How fitting that the birthplace of social networking as we know it is also the birthplace for the new medium for connecting with students and friends: geosocial. Arizona State University, built on the DoubleDutch platform, launched spark this week (iTunes link). Here is the story behind the app, as well as th[…]

DoubleDutch Case Study for Events: Collinson Media Pink Party

10 August, 2010
As a company that provides innovative solutions to clients, Collinson Media knows to lead by example. For their annual Pink Party, an event devoted to breast cancer awareness at the recent DMAI Conference, they had several goals for the 2010 version: