When you're hosting a live event, think of it as a real-time marketing channel. How do you know if a marketing effort is succeeding? The simplest way is to establish goals and then implement tracking of metrics to see if you're reaching those goals.
Many people use the phrases 'event planning' and 'event management' interchangeably especially in regard to corporate events. While they are similar there are some marked differences between the two roles and how they might be involved in corporate event planning. Let's go over some of those key differences a[…]
If you're running event programs at scale you've likely faced unexpected circumstances at an event you've planned at least once in your career whether it be a heavy storm impacting speaker and attendee travel, a power outage at your venue, a data breach, an injury onsite, a hurricane, a flood, a wildfire, loo[…]
When the European Union (EU) passed the General Data Protection Regulation (GDPR) into law in May, it gave EU residents more control over the personal information that is gathered and how it is used. Now that GDPR is in effect, how organizations deal with data has changed for everyone – that includes event or[…]
In Michael Lewis’ book Flash Boys, Lewis describes the practice of High Frequency Trading - an equity trading discipline that depends on speed-to-market to deliver outsized returns. Flash Boys begins with the story of Spread Networks, a telecom company that was investing $300M to build a fiber link to connec[…]
The last several years have seen a prolonged period of experimentation from the largest and most sophisticated buyers of event technology.
Employee engagement is not a tactic, strategy or trend. Instead, employee engagement is a feeling of commitment and dedication that an employee has to their role at your company.