It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. The[…]
This may sound familiar: You're at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it's not a panel at all, […]
A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events s[…]
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that emerges once the event is […]
