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3 Tips to Pull Off the Perfect Conversion Event

It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. These events are exciting and important. But they […]

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3 Tips to Pull Off the Perfect Conversion Event

October 12, 2017
It might seem like an inordinate amount of your time goes to pulling off a signature event every year. It’s The Big One. There are intimate customer dinners, workshops for prospects and keynotes where all are welcome. Attendees enjoy top-notch entertainment and refuel with catering you carefully selected. The[…]

Avoid the Dreaded 'Manel': It's Time to Diversify Your Speaker Panel

August 23, 2017
This may sound familiar: You're at a panel discussion and as you scan the speaker bios you realize that even though they are all more than qualified to speak, the panel will most likely not have the diversity of thought and differing perspectives you initially hoped for. Why? Because it's not a panel at all, […]

3 Event Strategies B2B Can Learn from Consumer Brands

August 17, 2017
 A Red-Bull Flugtag event is very different than an SAP user conference. A Michael Kors fashion show is very different than a Salesforce roadshow. While all of these companies are trying to bring customers and prospects closer to their brand, the way B2B and B2C companies approach their marketing and events s[…]

Battling Event Fatigue: 5 Curveball Ideas To Enliven Your Next Event

August 3, 2017

Ask the Experts: How to Craft the Perfect Post Event Survey

June 13, 2017
 

5 Reasons Your Head of Demand Gen Should Use Event Data

June 1, 2017
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that emerges once the event is […]

Back to Basics: 3 Tricks to Creating a Memorable Event Experience

May 25, 2017
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you're in and the best vendors available.