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5 Reasons Your Head of Demand Gen Should Use Event Data

One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that emerges once the event is over.

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5 Reasons Your Head of Demand Gen Should Use Event Data

June 1, 2017
One question your head of demand-gen is certain to ask you after an event is, “how many leads did we get?" It's a fair question and leads are always a part of the event ROI equation. But the real power of events for lead-gen lies in what your company does with the attendee data that emerges once the event is […]

Back to Basics: 3 Tricks to Creating a Memorable Event Experience

May 25, 2017
When it comes to building the perfect event, you have two options: the seemingly simple all-inclusive hotel package, or an approach inspired by the city you're in and the best vendors available.

A Framework for Your First B2B SaaS Customer Advisory Board

May 18, 2017
If you’re reading this, chances are you have considered launching a Customer Advisory Board (CAB) at your startup, but for some reason talked yourself out of it. “Our customers aren’t ready,” is the most common excuse I hear. In most cases, that reason couldn’t be farther from the truth. In fact, I’m speaking[…]

Flipping the Funnel on Events: How ABM Can Help You Drive Better Attendees and Sponsors

May 4, 2017
The #FlipMyFunnel model is a tremendous asset when driving sponsors and attendees to rally around your event. In case you aren’t familiar with the model, it takes the traditional lead-based funnel and flips it on its head with an account-based approach. There are four stages in the model: identify, expand, en[…]

A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

April 27, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach.

5 Must Attend Events for Event Marketers in 2017

April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer?

A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence

April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges... for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the better from my exp[…]