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A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach.

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A CMO’s Take: If You Aren’t Using a Mobile Event App, You’re a Dinosaur

April 27, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live events. This is the latest in our CMO Perspective #PowerofLive series, where we interview progressive, innovative CMOs who are making live events a strategic part of their marketing approach.

5 Must Attend Events for Event Marketers in 2017

April 20, 2017
As an event marketer, you spend a ton of time thinking about how to get people to attend your events. But, have you ever taken a second to pause and consider what events you should be attending to become a more well rounded, strategic marketer?

A Marketing Outsider Takes a Stab at #Events – A Tale of Persistence

April 13, 2017
There are a lot of things I love about DoubleDutch. The product, the people, the stocked fridges... for a girl from the deep south, it’s more than I ever imagined when it comes to a job. During my two years here, I’ve grown in ways I never thought possible. I’ve been forever changed for the better from my exp[…]

5 Ways to Hack Your Recent Event for Future Content

April 6, 2017
Events are much more than logistical challenges to be solved, from session topics and travel arrangements to catering menus. They are a goldmine for marketers tasked with keeping the content engine humming.

3 Event Strategies for Customer Marketers

March 30, 2017
As a customer marketer, I know there's no better marketing tool than a happy customer who's willing to speak on your company's behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand's own sales and marketing efforts.

Three Post-Event Metrics Execs Actually Care About

March 23, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data.

The Future of Events - Coaching Cloud, Simulation and Concierge

March 16, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and […]