For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data.
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events. The common thread of these conversations? All three considered digital as a complement, not a replacement, for live events, and […]
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we'll interview some of the most progressive and innovative CMO's to find out how they make live events a s[…]
These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results.
Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes.
Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live even[…]