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3 Event Strategies for Customer Marketers

As a customer marketer, I know there's no better marketing tool than a happy customer who's willing to speak on your company's behalf. According to a recent study, customer recommendations are up to 10 times more effective in driving sales than a brand's own sales and marketing efforts.

Three Post-Event Metrics Execs Actually Care About

23 March, 2017
For years, the payoff for event marketing spend was fuzzy. Companies held events because they knew events were probably valuable and worthy of a sizable chunk of the annual marketing budget, but they couldn't precisely back up those beliefs with solid data.

The Future of Events - Coaching Cloud, Simulation and Concierge

16 March, 2017
Inspiration often comes in bursts, and I recently had the good fortune of dropping into three conversations that influenced the way I think about technology’s role at live events.  The common thread of these conversations?  All three considered digital as a complement, not a replacement, for live events, and […]

Make Live Events An Integral Part of Your B2B Marketing Strategy

10 March, 2017
At DoubleDutch, we strive to unlock the business value of human connections by bringing the power of digital to live experiences. This is the first post in our CMO Perspective #PowerofLive series, where we'll interview some of the most progressive and innovative CMO's to find out how they make live events a s[…]

Analyze This: The Metrics Every Event Marketer Should Track

23 February, 2017
These days, marketers have access to a ton of data collected from the digital footprints left by prospects and customers, which they can use to measure impact and improve decisions. There’s an expectation that every campaign provides an opportunity to measure impact, optimize tactics, and showcase results.

Aligning Your Event to Business Outcomes

16 February, 2017
Event ROI is all about working backwards. Before you start scoping out venues or let your mind get carried away with keynote speaker options, you need to think critically about your event goals and desired business outcomes.

The Most Important Metric to Measure Event ROI? Engagement

9 February, 2017
Engaged prospects and customers are the backbone of any successful business. And Live Engagement Marketing (LEM) can be an ultimate driver for maximizing and influencing business opportunities and outcomes. But how do you prove to leadership (and to your marketing colleagues) just how effective your live even[…]