Event Industry Resources

Learn need-to-know trends and tactics and strategies for event strategy, experience and tech.

Latest Release: The Digital Event Marketing Playbook


5 Essential Skills That Will Ignite Your Career in Events

Do you have what it takes for a career in the events industry? Here are the top characteristics of event professionals.

5 Reasons to Fight for Event Marketing Dollars

Defend your event spend! Learn the key reasons to not let your event budget shrink.

A Blueprint to Energize Your Events with Live Engagement Marketing

Discover the roadmap to successfully engaging and energizing your attendees at your next event.

A Practical Guide to Measuring Event Success

How do you plan to measure the success of your event program? Read our tactical guide for tips and tricks to prove ROI.

DoubleDutch Live Events & Engagement Benchmark Report

Learn the latest event trends and insights covering content, time location and attendee engagement.

Engagement: A New Metric to Demonstrate Event ROI

Are your attendees engaged with your event sessions? Find out how to measure engagement and hold attendee attention.

How to Build an Engaged Event Community

Most events only last a few hours, or max, a few days. How can you build communities and facilitate connections in the short time you have?

How to Define Event Success Using Live Engagement

It can be hard to tell whether your event was a success, or a failure, in the eyes of your attendees. That's where measuring live engagement can help you collect valuable feedback and data.

Meet Charlie: World's Greatest Marketer

What makes Charlie so great, and what does a day in her shoes look like? Learn about her challenges, and how she tackles tasks for event marketing success.

The Complete Guide to Event App Promotion

So you've bought an event app for your event program. Now what? Get it in the hands of your customers or employees with this guide.

The Evolution of Event Technology

The event industry has experienced a major shift towards technology in recent years. Find out if you're keeping up, or stuck in the event stone-age.

The Path to Marketing Enlightenment

A clear and complete guide to mastering live engagement marketing for your event programs.

The Rise of the Event Marketer

Findings and perspectives from marketing industry thought leaders, demonstrating how today’s top event marketers use data insights to inform their marketing strategies.

Mobile Event Apps for Dummies

Everything you need to know about mobile event apps, attendee engagement and more!

Official MPI Research: The State of Event Apps

All the information you need on mobile app adoption at events. Research conducted in partnership with Meeting Professionals International, presented by DoubleDutch.

The Digital Event Marketing Playbook

Maximize event registration and attendance for your event programs with this 2 stage playbook.